It’s difficult to know when exactly Gypsy Rose Lee first said, ” You gotta have a gimmick .” It was almost certainly after she left her native Seattle, and it could have been in Los Angeles, although people like to think it was in New York. New Yorkers have certainly taken the phrase as something that speaks to a local street-smart wisdom. The truth, however, is always much more complex than first meets the eye, and the truth in this case is really rather elusive. The fact of the matter is that no one is entirely sure when she said it, or even if she said it, but the musical about her life, “Gypsy,” celebrates the phrase.
The burlesque haunts of Gypsy Rose Lee are definitely a thing of the past, and visitors to today’s city can only find some of the remnants, and some of the ghosts. But anyone who’s been in the city understands that some of these searches for a hidden past can reveal some extraordinary things. A New York CityPass can lead new guests to discover the most exciting present attractions, and buried in the moment are hints of a past that’s not at all out of reach. The most interesting new events, and rising stars, seem to understand that a gimmick is still necessary, and displaying the gimmick is to enter into a tradition of remixing that is inherently part of the city.